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Sleigh-ing It: The best Christmas ads of 2024

People & Growth
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Arun Nanda was a fierce competitor
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Social Panga and AMD launch Onam DVC blending AI with cultural storytelling by sunny
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Pantaloons celebrates self-expression in new Pujo campaign ‘Hok Tomar Agomon’ Test
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Mohammed Siraj Signs with Skechers for Cricket Footwear Deal test
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Spotify elevates Neha Ahuja as Director - Growth - JAPAC.
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IIFL Home Loans Appoints Ajay Sachdewa as Group Chief Business Officer
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TikTok Experiences Explosive Growth In Electronic Music As User Preferences Shift
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Not Just An Airport
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`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

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Sargun Mehta, Ravie Dubey announce Dreamiyata Dramaa to rival Korean, Pakistani shows

27-December-2024

Ola Electric’s CMO Anshul Khandelwal step

30-December-2024

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Want serious skilled gamers to come onto the platform: Lakshmi Idupuganti, A23

30-December-2024

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Happy Birthday Kalli Purie: Celebrating the innovator behind India Today Group Testing

30-December-2024

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advertising grows 2% YoY in Ja

27-December-2024

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Social Panga and AMD launch Onam DVC blending AI with cultural storytelling by sunny
5 days ago

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Pantaloons celebrates self-expression in new Pujo campaign ‘Hok Tomar Agomon’ Test
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Mohammed Siraj Signs with Skechers for Cricket Footwear Deal test
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Spotify elevates Neha Ahuja as Director - Growth - JAPAC.
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IIFL Home Loans Appoints Ajay Sachdewa as Group Chief Business Officer
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International News
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Mom-to-Mom Marketing
30-September-2024

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‘Premiumisation & experimentation are emerging trends of alco-bev category’
12-September-2024

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Suchismita Ganguli appointed EVP - Account Management, McCann Mumbai
11-September-2024

UltraTech Cement

e4m IDMA 2024: UltraTech Cement bags gold metal for its ‘Ghar Ek, Mauka Ek’ campaign
10-September-2024

Industry Briefing
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WAVES 2025: How India is leveling up its gaming creator economy

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Budgets under pressure, BFSI players scaling back on marketing?

India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share

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Kumbh Mela is unique to India, and so is Fevicol: Sandeep Tanwani

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What was the inspiration behind the ‘Made of Noise’ campaign

30-September-2024

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India's Got 'Talent'

30-September-2024

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Test Album update

6 days ago

hosts 9th Indian Content & Marketing Awards test

27-December-2024

The Hindu Launches Match Point Sports Quiz 2024 in Mumbai

28-October-2024

Exchange4Media hosts Pitch BrandTalk

20-October-2024

Winners of ICMA 2024

23-December-2024

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12-December-2024

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12-December-2024

E4m Hosts 10th Edition Of Maddies 2024 in Mumbai

12-December-2024

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12-December-2024

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12-December-2024

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Why Turning Data into Decisions is Still Hard test

Why Turning Data into Decisions is Still Hard test

Building Brand Bharat- Harnessing Hyperlocal Data for Rural FMCG Campaigns dsfdsf

Godrej Creative Lab Wins Silver Lion for ‘Naga Saint Eye Test’ at Cannes Lions 2025

Godrej Creative Lab Wins Silver Lion for ‘Naga Saint Eye Test’ at Cannes Lions 2025

Rahul Dravid & Arundhati Bhattacharya on AI, Agentforce & Why Trust Drives Salesforce India

Rahul Dravid & Arundhati Bhattacharya on AI, Agentforce & Why Trust Drives Salesforce India

Shantanu Narayen Wins Cannes Lions' First Creative Champion of the Year Award

Shantanu Narayen Wins Cannes Lions' First Creative Champion of the Year Award

Exclusive: Pitch BrandTalk – Akhil Almeida, Head of Marketing at Bandhan Life

Exclusive: Pitch BrandTalk – Akhil Almeida, Head of Marketing at Bandhan Life

e4m TechTalk with Megna Shankaranarayanan, Head of Industry, FinTech, Google India

e4m TechTalk with Megna Shankaranarayanan, Head of Industry, FinTech, Google India

Exclusive: Shubhranshu Singh on Joining the Effie LIONS Board & Cannes Lions 2025

Exclusive: Shubhranshu Singh on Joining the Effie LIONS Board & Cannes Lions 2025

Building Communities Into Loyal Customers

Building Communities Into Loyal Customers

Rising Stars RUUH & JOH Discuss Their Journey and Trending Netflix Soundtracks

Rising Stars RUUH & JOH Discuss Their Journey and Trending Netflix Soundtracks

Why Turning Data into Decisions is Still Hard test

Godrej Creative Lab Wins Silver Lion for ‘Naga Saint Eye Test’ at Cannes Lions 2025

Rahul Dravid & Arundhati Bhattacharya on AI, Agentforce & Why Trust Drives Salesforce India

Shantanu Narayen Wins Cannes Lions' First Creative Champion of the Year Award

Exclusive: Pitch BrandTalk – Akhil Almeida, Head of Marketing at Bandhan Life

e4m TechTalk with Megna Shankaranarayanan, Head of Industry, FinTech, Google India

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Arun Nanda was a fierce competitor

Arun Nanda was a fierce competitor

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From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands neeraj 1

From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMC...

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Tamil Nadu is a key market for us: Amit Syngle on Asian Paints-Sun TV collab TEST ARTICLE

Tamil Nadu is a key market for us: Amit Syngle on Asian Paints-Sun TV...

03-July-2025

Zendesk: Customer Experience Comes First

Zendesk: Customer Experience Comes First

01-July-2025

People & Growth

People & Growth

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INTERVIEW

Karan Dua quits OPPO as Head of Brand Marketing

26-December-2024

King of Good Times!
30-September-2024

IPO-bound Lenskart’s Rs 100-150 crore multimedia account up for grabs
12-September-2024

PKL 11 maintains ad rates with expectations to reach 400 mn viewers
11-September-2024

GUEST COLUMN

neeraj singh

Sleigh-ing It: The best Christmas ads of 2024
26-December-2024

Aalok Bhan

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal
04-December-2024

Aalap Desai

Made of Noise
30-September-2024

Anirban Banerjee

IB test news article
27-September-2024

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INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
23-September-2024

Media

TELEVISION

neeraj The Incred-ible Playbook 123

With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust

EMotorad’s new ad shows Dhoni guiding parents on safe, eco-friendly rides

neeraj Updating the Social Game1

neeraj Not Just An Airport1

neeraj nitin Infamy is the new virality neeraj test

DIGITAL

People & Growth

At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India

Arun Nanda was a fierce competitor

From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands n...

Tamil Nadu is a key market for us: Amit Syngle on Asian Paints-Sun TV collab TES...

Zendesk: Customer Experience Comes First

OUT OF HOME

Signify celebrates Ganesh Chaturthi with 16-feet illuminated modak

Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base

09-September-2024

BMC appoints Dr Vipin Sharma as Additional Municipal Commissioner; assigns advtg...

05-September-2024

BMC OOH Policy: IOAA contemplates legal recourse saying existing policy valid ti...

02-September-2024

Swiggy Instamart teams up with Havas Media Tribes to deliver Hamleys Toys in 10...

Mumbai Metro One issues 'Expression of Interest' for naming, branding of station...

PRINT

neeraj tParle-G celebrates the evolution of motherhood into friendship

Parle-G celebrates the evolution of motherhood into friendship

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal

04-December-2024

Scent, sound and sips: How sensory marketing is stirring up Indian market

30-November-2024

Ads on the go

25-November-2024

Enormous Brands gets Joy Chauhan as its fractional CMO

25-November-2024

RADIO

Sakal: Driving Growth in the Digital Age

As Sakal Media Group turns 93, Janhavi Pawar, Director, Sakal Media Group, shares her thoughts on the Groups legacy, adaptability and future goals

Is Attention the New Ad Currency?

Spotify Hits Launches In India, Celebrating Nine Innovative Campaigns

02-December-2024

Nikita Abhanave named Head of Digital Marketing at Skoda Auto Volkswagen India

12-November-2024

launches global partners

20-September-2024